KPN ECMI collaboration great success

The marketing department at Erasmus School of Economics (ESE) just finished a joint student-run business project with KPN during the seminar “Developing and Marketing New Products”. Over the business project, students were asked to consult KPN as external advisors on an innovation challenge. The winners of the “ECMI Innovation and Marketing Seminar Champion 2016” trophy have been announced at the final event at KPN’s headquarters in The Hague. Jan Kees de Jager (CFO) nominated the winning solution approach in front of different managers from KPN and a renowned judging panel. Dr. Florian Deutzmann and Prof. Dr. Stefan Stremersch initiated and coordinated the business project. We congratulate the winning team and thank all participating students for their strong efforts!