Inaugural Address: New Survey Methods

On Friday 31 May 2013 Martijn de Jong, Professor of Marketing Research, presented his inaugural address entitled ‘New Survey Methods: Tools to Dig for Gold’. Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, several biases can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys.