Prof.dr. Stefan Stremersch received the prestigious “Insights Scientist of the Year” award. Bestowed every year by the Dutch Expertise Center for Marketing Insights, Research and Analytics, the award recognizes leading insights professionals in the Netherlands.
The jury considered Stefan’s research scientifically rigorous, highly innovative, and practically relevant.
Elio Keko defended his dissertation in the Senate Hall at Erasmus University Rotterdam on Thursday, 7 September 2017 at 15:30. His supervisor was Prof. Stefan Stremersch and his co-supervisor was Dr Nuno Camacho. Other members of the Doctoral Committee are Prof. Benedict Dellaert (Erasmus School of Economics), Prof. Patrick Van Kenhove (University of Ghent), Prof. Stefan Wuyts (Koç University), Dr Ivan Guitart (Grenoble School of Management) and Dr Yvonne van Everdingen (Rotterdam School of Management).
ECMI receives ERIM funding to conduct research on factory closure in the automobile industry and on grassroots innovation.
Benedict Dellaert and Bas Donkers receive Netspar theme grant for new project on how to help individuals make complex pension decisions
Recent developments have increased the demands placed on individuals to plan for their own retirement. While traditionally many pension arrangements were organized collectively, now individuals are asked to take a more active and integral perspective on how to provide for a financially sound old age. In response, firms such as pension funds, insurers and financial advisors are looking for effective ways to assist individuals in this complex task.
Professors Benedict Dellaert and Bas Donkers have received a theme grant worth €250,000 from Netspar to support three part-time postdocs and extensive data collection on this topic. In the projects they will investigate promising choice architectures and online tools to match different pension trajectories more closely to different individuals’ needs. They address two key themes that are particularly relevant in the current pension context in the Netherlands. The first theme focuses on individuals’ mental integration of multiple risk components in choices between retirement plans (e.g., a state pension, an employer-based pension and a privately accrued pension). The second theme addresses individuals’ sequential choice of risk components in comprehensive retirement plans. Retirement planning takes place over the life span (e.g., when changing a job), and to cope with the risks involved, individuals can over time follow different decision strategies.
The research will be conducted in a close cooperation between researchers at the Erasmus School of Economics, the University of Alberta, University of South Carolina, and Netspar partners Achmea, APG, Robeco and Ortec Finance.
Prof. dr. Stefan Stremersch has published a book titled “How Winners Make Choices”. Low economic growth, strong competition, disruptive change expose companies to difficult dilemmas. Should companies give a discount in order to survive a crisis if that undermines the position of their brands? Should firms let short-term opportunities pass by in favor of your long-term strategy? Should firms focus more on their target markets or grow more aggressively outside their original niche? This book introduces organizations that win and explains how they do so. Numerous examples strengthen their ambitions to win.
The marketing department at Erasmus School of Economics (ESE) just finished a joint student-run business project with KPN during the seminar “Developing and Marketing New Products”. Over the business project, students were asked to consult KPN as external advisors on an innovation challenge. The winners of the “ECMI Innovation and Marketing Seminar Champion 2016” trophy have been announced at the final event at KPN’s headquarters in The Hague. Jan Kees de Jager (CFO) nominated the winning solution approach in front of different managers from KPN and a renowned judging panel. Dr. Florian Deutzmann and Prof. Dr. Stefan Stremersch initiated and coordinated the business project. We congratulate the winning team and thank all participating students for their strong efforts!
ERIM awards a research grant of 20K to ECMI to conduct research on marketing and innovation in the automotive industry.