Stefan Stremersch wins EMAC Distinguished Marketing Scholar Award 2020

This annual award is designed to be the highest honor a marketing educator with extensive connections to the European Marketing Academy (EMAC) can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive, impactful research contributions, and (2) outstanding contributions to the European Marketing Academy. The award recognizes Stefan’s impact on several research domains including innovation, diffusion of innovations, and marketing strategy, with a special interest in industries such as life sciences, automotive and high technology. Aside from these areas, Stefan is a leading expert in assessing the academic impact of published research (Scientometrics).