Stefan Stremersch wins 2014 IJRM Best Article Award

Professor Stefan Stremersch and his co-authors (Prof. John Roberts and Prof. Ujwal Kayande) win the best paper award for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The research was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2014.
Professor Stefan Stremersch and his co-authors (Prof. John Roberts and Prof. Ujwal Kayande) win the best paper award for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The research was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2014.

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