Report: 2014 Marketing and Innovation Symposium

Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by ECMI. The symposium was the inaugural edition of a bi-annual symposium series organised jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC). In plenary and parallel sessions, thought leaders from business and academia shared their experiences, research, best practices and predictions for the future in four key areas: Big Data, Social Media, Emerging Markets and Sustainability. The next edition of the conference will be held at the Wharton School of the University of Pennsylvania in 2016.