Introduction to the IJRM Special Issue on Marketing and Innovation
Gui Liberali, Eitan Muller, Roland T. Rust and Stefan Stremersch
This special issue of the International Journal of Research in Marketing results from the inaugural edition of bi-annual joint symposia of the American Marketing Association (AMA) and the European Marketing Academy (EMAC). The Erasmus School of Economics (Erasmus Center for Marketing and Innovation, ECMI) organized this inaugural symposium on May 27th and 28th, 2014, in the context of its Centennial
celebrations. The future organizers are the Wharton School (for the 2016 edition) and INSEAD (for the 2018 edition). These symposia are meant to address a topic of high relevance to the marketing community, thus changing over future meetings.
For the Erasmus inaugural meeting we chose Innovation and Marketing as a topic for the symposium. Keynote speakers on the practitioner side included among others, Paul Polman (CEO of Unilever), Jean Francois Van Boxmeer (CEO of Heineken), Jacques Van den Broek (CEO of Randstad), and Frans Muller
(CEO of Delhaize). Academically, keynotes were given by Jan Peter Balkenende (Erasmus University and former prime minister of the Netherlands), Eric Bradlow (Wharton), Glen Urban (MIT), Nirmalya Kumar (LBS and Tata), and Jagdish Sheth (Emory).