Impact

Stefan Stremersch wins MOAward “Insights Scientist 2020”

Stefan Stremersch recognized as “Insights Scientist 2020” by MOA

Prof.dr. Stefan Stremersch received the prestigious “Insights Scientist of the Year” award. Bestowed every year by the Dutch Expertise Center for Marketing Insights, Research and Analytics, the award recognizes leading insights professionals in the Netherlands.

The jury considered Stefan’s research scientifically rigorous, highly innovative, and practically relevant.

Link: https://www.moawards.nl/genomineerden/nominaties-2020/60-genomineerden-2015/genomineerden-2020/449-wetenschapsprijs-moawards-2020

Stefan Stremersch wins EMAC Distinguished Marketing Scholar Award 2020

This annual award is designed to be the highest honor a marketing educator with extensive connections to the European Marketing Academy (EMAC) can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive, impactful research contributions, and (2) outstanding contributions to the European Marketing Academy. The award recognizes Stefan's impact on several research domains including innovation, diffusion of innovations, and marketing strategy, with a special interest in industries such as life sciences, automotive and high technology. Aside from these areas, Stefan is a leading expert in assessing the academic impact of published research (Scientometrics).

ECMI's Prof. dr. Stefan Stremersch is the winner of the EMAC Distinguished Marketing Scholar Award 2020

This annual award is designed to be the highest honor a marketing educator with extensive connections to the European Marketing Academy (EMAC) can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive, impactful research contributions, and (2) outstanding contributions to the European Marketing Academy. The award recognizes Stefan’s impact on several research domains including innovation, diffusion of innovations, and marketing strategy, with a special interest in industries such as life sciences, automotive and high technology. Aside from these areas, Stefan is a leading expert in assessing the academic impact of published research (Scientometrics).

Elio Keko defends his dissertation on “Essays on Innovation Generation in Incumbent Firms”

Elio Keko defended his dissertation in the Senate Hall at Erasmus University Rotterdam on Thursday, 7 September 2017 at 15:30. His supervisor was Prof. Stefan Stremersch and his co-supervisor was Dr Nuno Camacho. Other members of the Doctoral Committee are Prof. Benedict Dellaert (Erasmus School of Economics), Prof. Patrick Van Kenhove (University of Ghent), Prof. Stefan Wuyts (Koç University), Dr Ivan Guitart (Grenoble School of Management) and Dr Yvonne van Everdingen (Rotterdam School of Management).

ERIM funding awarded

ECMI receives ERIM funding to conduct research on factory closure in the automobile industry and on grassroots innovation.

Benedict Dellaert and Bas Donkers receive Netspar theme grant for new project on how to help individuals make complex pension decisions

Recent developments have increased the demands placed on individuals to plan for their own retirement. While traditionally many pension arrangements were organized collectively, now individuals are asked to take a more active and integral perspective on how to provide for a financially sound old age. In response, firms such as pension funds, insurers and financial advisors are looking for effective ways to assist individuals in this complex task.

Professors Benedict Dellaert and Bas Donkers have received a theme grant worth €250,000 from Netspar to support three part-time postdocs and extensive data collection on this topic.  In the projects they will investigate promising choice architectures and online tools to match different pension trajectories more closely to different individuals’ needs. They address two key themes that are particularly relevant in the current pension context in the Netherlands. The first theme focuses on individuals’ mental integration of multiple risk components in choices between retirement plans (e.g., a state pension, an employer-based pension and a privately accrued pension). The second theme addresses individuals’ sequential choice of risk components in comprehensive retirement plans. Retirement planning takes place over the life span (e.g., when changing a job), and to cope with the risks involved, individuals can over time follow different decision strategies.

The research will be conducted in a close cooperation between researchers at the Erasmus School of Economics, the University of Alberta, University of South Carolina, and Netspar partners Achmea, APG, Robeco and Ortec Finance.

Stefan’s book “How Winners Make Choices”

Prof. dr. Stefan Stremersch has published a book titled “How Winners Make Choices”. Low economic growth, strong competition, disruptive change expose companies to difficult dilemmas. Should companies give a discount in order to survive a crisis if that undermines the position of their brands? Should firms let short-term opportunities pass by in favor of your long-term strategy? Should firms focus more on their target markets or grow more aggressively outside their original niche? This book introduces organizations that win and explains how they do so. Numerous examples strengthen their ambitions to win.

KPN ECMI collaboration great success

  • KPN ECMI collaboration great success
  • KPN ECMI collaboration great success
  • KPN ECMI collaboration great success
  • KPN ECMI collaboration great success
  • KPN ECMI collaboration great success
  • KPN ECMI collaboration great success
  • KPN ECMI collaboration great success

The marketing department at Erasmus School of Economics (ESE) just finished a joint student-run business project with KPN during the seminar “Developing and Marketing New Products”. Over the business project, students were asked to consult KPN as external advisors on an innovation challenge. The winners of the “ECMI Innovation and Marketing Seminar Champion 2016” trophy have been announced at the final event at KPN’s headquarters in The Hague. Jan Kees de Jager (CFO) nominated the winning solution approach in front of different managers from KPN and a renowned judging panel. Dr. Florian Deutzmann and Prof. Dr. Stefan Stremersch initiated and coordinated the business project. We congratulate the winning team and thank all participating students for their strong efforts!

ECMI cooperates with KPN

ECMI cooperates with KPN and KPN Consulting during the seminar “Developing and Marketing New Product” taught at the Erasmus School of Economics in spring 2016. Over the course of the seminar, students are challenged to develop sustainable business model concepts for a new product based on a predefined technology. The recommendations are presented in front of a board of representatives at KPN’s headquarters in The Hague. Dr. Florian Deutzmann and Prof. Dr. Stefan Stremersch act as ECMI representatives on this project.
ECMI cooperates with KPN and KPN Consulting during the seminar “Developing and Marketing New Product” taught at the Erasmus School of Economics in spring 2016. Over the course of the seminar, students are challenged to develop sustainable business model concepts for a new product based on a predefined technology. The recommendations are presented in front of a board of representatives at KPN’s headquarters in The Hague. Dr. Florian Deutzmann and Prof. Dr. Stefan Stremersch act as ECMI representatives on this project.

ERIM awards research grant

ERIM awards a research grant of 20K to ECMI to conduct research on marketing and innovation in the automotive industry.

Stefan Stremersch wins 2015 ERIM Top Article Award

Professor Stefan Stremersch wins the ERIM Top Article Award 2015 for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The ERIM Top Article Award honours the best publication in management research in one of the field’s top journals. The winner of the award is selected by an academic committee consisting of the Scientific Directors of CentER (Tilburg University), METEOR (University of Maastricht) and SOM (University of Groningen). All these research schools are accredited by the Royal Netherlands Academy of Arts and Sciences (KNAW).
Professor Stefan Stremersch wins the ERIM Top Article Award 2015 for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The ERIM Top Article Award honours the best publication in management research in one of the field’s top journals. The winner of the award is selected by an academic committee consisting of the Scientific Directors of CentER (Tilburg University), METEOR (University of Maastricht) and SOM (University of Groningen). All these research schools are accredited by the Royal Netherlands Academy of Arts and Sciences (KNAW).

ECMI supports UNICEF to innovate for a better society

In the minor course, “Innovation and Marketing” (FEB53112M), students will apply the concepts and frameworks from the course to an actual business project for UNICEF. Students will work as external consultants to help this partner develop a new business idea. They will have exclusive access to some representatives from this organization.

International Francqui Chair (2015)

Prof. dr. Stefan Stremersch received the International Francqui Chair 2015 at the University of Ghent. Every year, the Francqui Foundation bestows 2-3 International Chairs on the recommendation of the board of directors of Belgian universities. These chairs are given to professors who excel in their respective expertise fields and are honorary in nature. Prof.dr. Stremersch is granted this title on top of his current affiliations at Erasmus University Rotterdam and IESE Business School. The goal of the Francqui Chair is to promote inter-universitary cooperation, the development of higher education and the stimulus of scientific research in Belgium. During his inaugural address, entitled “Wiring Innovation in Firms’ DNA”, Prof. Stremersch combined insights from his academic research and experience with companies to argue that grassroots innovation is the best strategy to promote innovation and escape economic stagnation. The inaugural address was followed by a panel discussion with distinguished guest such as Kris Peeters (Vice Prime-Minister of the Belgian Federal Government), Peter Claes (Director Media and Production, VRT), Marnix Botte (President Belgian Industrial Research and Development Association (BiR&D)) and Jacques van den Broek (CEO of Randstad).

ECMI Research Presented at ESE-Ghent Symposium in Ghent, Belgium

Vardan Avagyan presented the paper “The Effects of Scenario Presentation on Innovation Funding Decisions,” which is joint work with Nuno Camacho, Wim van der Stede (LSE) and Stefan Stremersch, The presentation took place in a joint seminar organized by Ghent’s marketing department together with the marketing department at the Erasmus School of Economics. The presentation generated a lot of interest and received valuable feedback.
Vardan Avagyan presented the paper “The Effects of Scenario Presentation on Innovation Funding Decisions,” which is joint work with Nuno Camacho, Wim van der Stede (LSE) and Stefan Stremersch, The presentation took place in a joint seminar organized by Ghent’s marketing department together with the marketing department at the Erasmus School of Economics. The presentation generated a lot of interest and received valuable feedback.

Stefan Stremersch wins 2014 IJRM Best Article Award

Professor Stefan Stremersch and his co-authors (Prof. John Roberts and Prof. Ujwal Kayande) win the best paper award for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The research was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2014.
Professor Stefan Stremersch and his co-authors (Prof. John Roberts and Prof. Ujwal Kayande) win the best paper award for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The research was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2014.

Report: 2014 Marketing and Innovation Symposium

Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by ECMI. The symposium was the inaugural edition of a bi-annual symposium series organised jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC). In plenary and parallel sessions, thought leaders from business and academia shared their experiences, research, best practices and predictions for the future in four key areas: Big Data, Social Media, Emerging Markets and Sustainability. The next edition of the conference will be held at the Wharton School of the University of Pennsylvania in 2016.
Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by ECMI. The symposium was the inaugural edition of a bi-annual symposium series organised jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC). In plenary and parallel sessions, thought leaders from business and academia shared their experiences, research, best practices and predictions for the future in four key areas: Big Data, Social Media, Emerging Markets and Sustainability. The next edition of the conference will be held at the Wharton School of the University of Pennsylvania in 2016.

Marketing & Innovation Symposium (2014)

Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by Professor Stefan Stremersch’s Erasmus Centre for Marketing and Innovation (ECMI). The symposium, held at the Erasmus University in Rotterdam, was organized in cooperation with the American Marketing Association (AMA) and the European Marketing Academy (EMAC). The conference had a deluxe set of keynote speakers combining thought leadership from academia and practice, which guaranteed a very insightful experience for all attendees.
Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by Professor Stefan Stremersch’s Erasmus Centre for Marketing and Innovation (ECMI). The symposium, held at the Erasmus University in Rotterdam, was organized in cooperation with the American Marketing Association (AMA) and the European Marketing Academy (EMAC). The conference had a deluxe set of keynote speakers combining thought leadership from academia and practice, which guaranteed a very insightful experience for all attendees.

Inaugural Address: New Survey Methods

On Friday 31 May 2013 Martijn de Jong, Professor of Marketing Research, presented his inaugural address entitled ‘New Survey Methods: Tools to Dig for Gold’. Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, several biases can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys.
On Friday 31 May 2013 Martijn de Jong, Professor of Marketing Research, presented his inaugural address entitled ‘New Survey Methods: Tools to Dig for Gold’. Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, several biases can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys.

Stefan Stremersch wins 2012 IJRM Best Article Award

Professor Stefan Stremersch and his co-authors have developed a dynamic model of new product adoption with remarkable explanatory power. The research, which has important implications for marketing managers, was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2012.
Professor Stefan Stremersch and his co-authors have developed a dynamic model of new product adoption with remarkable explanatory power. The research, which has important implications for marketing managers, was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2012.

Inaugural Address: The Customer Cannot Choose

On Friday 12 April 2013 Bas Donkers, Professor of Marketing Research, presented his inaugural address entitled The Customer Cannot Choose. This inaugural address highlights the impact of what people see (and what they don’t see), of what people experience (and what they don’t experience), or more generally, the impact of salient decision characteristics. Evidence will be provided in a number of applications that range from online consumer search behaviour to physician prescription behaviour.
On Friday 12 April 2013 Bas Donkers, Professor of Marketing Research, presented his inaugural address entitled The Customer Cannot Choose. This inaugural address highlights the impact of what people see (and what they don’t see), of what people experience (and what they don’t experience), or more generally, the impact of salient decision characteristics. Evidence will be provided in a number of applications that range from online consumer search behaviour to physician prescription behaviour.

Benedict Dellaert and Bas Donkers earn Netspar grant for projects on pension communication and decision-making

Fixed retirement incomes and the traditional retirement age of 65 have recently come under pressure, and individual pension participants are increasingly asked to take a share of responsibility in providing for their retirement. As a consequence, many pension product providers and the Dutch government are looking for ways to enhance pension participants’ understanding of pension risks and to increase participants’ willingness to make active pension decisions.
Fixed retirement incomes and the traditional retirement age of 65 have recently come under pressure, and individual pension participants are increasingly asked to take a share of responsibility in providing for their retirement. As a consequence, many pension product providers and the Dutch government are looking for ways to enhance pension participants’ understanding of pension risks and to increase participants’ willingness to make active pension decisions.

ECMI projects presented at 2nd stage-gate meeting

The second stage-gate meeting was organised on September 6, 2012, at Erasmus School of Economics (ESE). It was a successful research day. Six ECMI projects were presented: 1-) Prospective Meta Analysis in Marketing by Benedict Dellaert, joint project with Stefan Stremersch, Gui Liberali, Glen Urban (MIT), Catherine Tucker (MIT), Yakov Bart (INSEAD) 2-) Innovation metrics by Nuno Camacho, joint project with Stefan Stremersch, Vardan Avagyan), Wim Van der Stede (LSE) 3-) IPTV by Gui Liberali, joint project with Bas Donkers, Stefan Stremersch 4-) Customizing Pension Plans by Optimizing Pension Income Distributions by Bas Donkers, joint project with Benedict Dellaert, Bas Donkers, Dan Goldstein (LBS), Carlos Lourenço (Erasmus-RSM) 5-) Modeling Follow-ups by Ivan Guitart (IESE), joint work with Stefan Stremersch, Gui Liberali 6-) Design Similarity by Feray Adiguzel, joint work with Stefan Stremersch, Gui Liberali
The second stage-gate meeting was organised on September 6, 2012, at Erasmus School of Economics (ESE). It was a successful research day. Six ECMI projects were presented: 1-) Prospective Meta Analysis in Marketing by Benedict Dellaert, joint project with Stefan Stremersch, Gui Liberali, Glen Urban (MIT), Catherine Tucker (MIT), Yakov Bart (INSEAD) 2-) Innovation metrics by Nuno Camacho, joint project with Stefan Stremersch, Vardan Avagyan), Wim Van der Stede (LSE) 3-) IPTV by Gui Liberali, joint project with Bas Donkers, Stefan Stremersch 4-) Customizing Pension Plans by Optimizing Pension Income Distributions by Bas Donkers, joint project with Benedict Dellaert, Bas Donkers, Dan Goldstein (LBS), Carlos Lourenço (Erasmus-RSM) 5-) Modeling Follow-ups by Ivan Guitart (IESE), joint work with Stefan Stremersch, Gui Liberali 6-) Design Similarity by Feray Adiguzel, joint work with Stefan Stremersch, Gui Liberali

ECMI projects presented at first stage-gate meeting

The first stage-gate meeting was organised on February 2, 2012, at Erasmus School of Economics (ESE). It was a successful research day. Four ECMI projects were presented by Vinicius Brei (UFSC, Brazil), Gui Liberali
The first stage-gate meeting was organised on February 2, 2012, at Erasmus School of Economics (ESE). It was a successful research day. Four ECMI projects were presented by Vinicius Brei (UFSC, Brazil), Gui Liberali & Ivan Guitart (IESE, Spain), Feray Adiguzel and Luis Felipe (Unisinos) & Gui Liberali.

Gui Liberali awarded with Marie Curie grant

Gui Liberali, Co-Director of the Erasmus Centre for Marketing of Innovation, was awarded a Marie Curie Individual Fellowship Grant belonging to the European FP 7 project of the European Commission, in the category IIF (International Incoming Fellowship) for the proposal 'Real-time Assortment Customization'.
Gui Liberali, Co-Director of the Erasmus Centre for Marketing of Innovation, was awarded a Marie Curie Individual Fellowship Grant belonging to the European FP 7 project of the European Commission, in the category IIF (International Incoming Fellowship) for the proposal ‘Real-time Assortment Customization’.