Customer Designs Not in Vogue for Luxury Fashion Brands
Christoph Fuchs, Emanuela Prandelli, Martin Schreier, Darren W. Dahl
Firms such as Muji, LEGO, Threadless, Oscar de la Renta and many others are harnessing the creative potential of their customers. In actively encouraging users to design new products companies seek to enhance their competitive advantage by reducing new product development costs, improving time-to-market, and offering user-inspired innovations that satisfy market needs.