ECMI supports UNICEF to innovate for a better society
In the minor course, “Innovation and Marketing” (FEB53112M), students will apply the concepts and frameworks from the course to an actual business project for UNICEF. Students will work as external consultants to help this partner develop a new business idea. They will have exclusive access to some representatives from this organization.
International Francqui Chair (2015)
Prof. dr. Stefan Stremersch received the International Francqui Chair 2015 at the University of Ghent. Every year, the Francqui Foundation bestows 2-3 International Chairs on the recommendation of the board of directors of Belgian universities. These chairs are given to professors who excel in their respective expertise fields and are honorary in nature. Prof.dr. Stremersch is granted this title on top of his current affiliations at Erasmus University Rotterdam and IESE Business School. The goal of the Francqui Chair is to promote inter-universitary cooperation, the development of higher education and the stimulus of scientific research in Belgium.
During his inaugural address, entitled “Wiring Innovation in Firms’ DNA”, Prof. Stremersch combined insights from his academic research and experience with companies to argue that grassroots innovation is the best strategy to promote innovation and escape economic stagnation. The inaugural address was followed by a panel discussion with distinguished guest such as Kris Peeters (Vice Prime-Minister of the Belgian Federal Government), Peter Claes (Director Media and Production, VRT), Marnix Botte (President Belgian Industrial Research and Development Association (BiR&D)) and Jacques van den Broek (CEO of Randstad).
ECMI Research Presented at ESE-Ghent Symposium in Ghent, Belgium
Vardan Avagyan presented the paper “The Effects of Scenario Presentation on Innovation Funding Decisions,” which is joint work with Nuno Camacho, Wim van der Stede (LSE) and Stefan Stremersch, The presentation took place in a joint seminar organized by Ghent’s marketing department together with the marketing department at the Erasmus School of Economics. The presentation generated a lot of interest and received valuable feedback.
Stefan Stremersch wins 2014 IJRM Best Article Award
Professor Stefan Stremersch and his co-authors (Prof. John Roberts and Prof. Ujwal Kayande) win the best paper award for the article “From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain”. The research was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2014.
Report: 2014 Marketing and Innovation Symposium
Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by ECMI.
The symposium was the inaugural edition of a bi-annual symposium series organised jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC). In plenary and parallel sessions, thought leaders from business and academia shared their experiences, research, best practices and predictions for the future in four key areas: Big Data, Social Media, Emerging Markets and Sustainability. The next edition of the conference will be held at the Wharton School of the University of Pennsylvania in 2016.
Marketing & Innovation Symposium (2014)
Big data, social media, sustainability and emerging markets were important topics at the 2014 Marketing and Innovation Symposium, hosted by Professor Stefan Stremersch’s Erasmus Centre for Marketing and Innovation (ECMI). The symposium, held at the Erasmus University in Rotterdam, was organized in cooperation with the American Marketing Association (AMA) and the European Marketing Academy (EMAC).
The conference had a deluxe set of keynote speakers combining thought leadership from academia and practice, which guaranteed a very insightful experience for all attendees.
Inaugural Address: New Survey Methods
On Friday 31 May 2013 Martijn de Jong, Professor of Marketing Research, presented his inaugural address entitled ‘New Survey Methods: Tools to Dig for Gold’.
Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, several biases can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys.
Stefan Stremersch wins 2012 IJRM Best Article Award
Professor Stefan Stremersch and his co-authors have developed a dynamic model of new product adoption with remarkable explanatory power. The research, which has important implications for marketing managers, was chosen by the Editorial Board of the International Journal of Research in Marketing (IJRM) as one of the two best articles published in the journal in 2012.
Inaugural Address: The Customer Cannot Choose
On Friday 12 April 2013 Bas Donkers, Professor of Marketing Research, presented his inaugural address entitled The Customer Cannot Choose. This inaugural address highlights the impact of what people see (and what they don’t see), of what people experience (and what they don’t experience), or more generally, the impact of salient decision characteristics. Evidence will be provided in a number of applications that range from online consumer search behaviour to physician prescription behaviour.
Benedict Dellaert and Bas Donkers earn Netspar grant for projects on pension communication and decision-making
Fixed retirement incomes and the traditional retirement age of 65 have recently come under pressure, and individual pension participants are increasingly asked to take a share of responsibility in providing for their retirement. As a consequence, many pension product providers and the Dutch government are looking for ways to enhance pension participants’ understanding of pension risks and to increase participants’ willingness to make active pension decisions.