Plenary Sessions

Plenary Session on Big Data – Chair Roland Rust

Frans Muller, CEO Delhaize                                        Eric Bradlow, K.P Chao Professor & Vice Dean of
                                                                                          the Wharton school 

Glen Urban, Chaired Professor of Marketing
Science and Former dean Sloan School, MIT

Plenary Session on Emerging Markets – Chair: Stefan Stremersch

Yves Leterme, Adjunct Secretary General                       Rob Malcolm, Board of Directors and member
 of OECD and former prime minister Belgium                of Board Executive Committee AMA

Nirmala Kumar, Member of Executive Committee
at Tata Group

Plenary Session on Sustainability – Chair: Jan Peter Balkenende

Jagdish Sheth, Chair of Marketing in the 
Goizueta Business School, Emory University

Parallel Contributed Sessions

Block 1 of Parallel Contributed Sessions

Innovation in Marketing Mix Modeling – Chair: Dominique Hanssens

Russel Winer, William H. Joyce Professor of           Dominique Hanssens, Bud Knapp Professor
Marketing, New York University                                  Marketing University of California

New Product/Service Design and Impact on Firm – Chair: P.K. Kannan

Elie Ofek, T.J. Dermot Dunphy Professor of                Roland Rust, Distinguished Professor in
Business Administration, Harvard University              Marketing, University of Maryland

Block 2 of Parallel Contributed Sessions

Recent Breakthroughs in Marketing Science – Chair: Marnik Dekimpe

Ellen Altenborg, Founding partner Linke Invest &       Lien Lamey, OP-Assistant Professor, Catholic
Management. Øystein D. Fjeldstad, Professor, BI        University Leuven
Norwegian Business School. Kenneth H. Wathne
Professor, University of Stavanger

Innovation of Social Interactions – Chair: Renana Peres

Christophe van den Bulte, Professor of Marketing         Renana Peres, Assistant Professor of Marketing
University of Pennsylvania, The Wharton School             Hebrew University of Jerusalem.

Block 3 of Parallel Contributed Sessions

Creativity in Advertising – Chair: Maik Eisenbeiß

Maarten J. Gijsenberg, Assistant Professor of
Marketing, University of Groningen

Innovations in Pricing – Chair: Oded Koenigsberg

Marco Bettini, Assistant Professor of Marketing,
University of London, London Business School

Block 4 of Parallel Contributed Sessions

Frontiers of Research on Global Innovation – Chair: Gerard J. Tellis

Jaideep Prabhu, Jawaharlal Nehru Professor of 
Indian Business & Enterprise, University of Cambridge

Different and Emerging Approaches to Research in Marketing – Chair: Steven M. Shugan

Peter P. Zubcsek, Assitant Professor, University
of Florida

Social Responsibility and Marketing – Chair: David Soberman

David Soberman, Professor of Marketing, 
University of Toronto

Innovation Strategies: from R&D Investments to Branding – Chair: Hubert Gatignon

Yi Xiang, Associate Professor of Marketing , China      Nathalie Fleck, Associate Professor at Thema,
Europe International Business School                            University of Cergy-Pontoise. Hubert 
                                                                                                     Gatignon, The Claude Janssen Chaired 
                                                                                                Professor of Business Administration, INSEAD.
                                                                                                Géraldine Michel, Professor, IAE Paris.

Sebastiano A. Delre, Assistant Professor, Bocconi        Berend Wierenga, Professor Emeritus of 
University                                                                               Marketing, Erasmus University Rotterdam