Marketing & Innovation Symposium (2014)

ECMI – Marketing & Innovation Symposium


Welcome to the official website of the 2014 Erasmus Centre for Marketing & Innovation (ECMI) Symposium on Marketing and Innovation. This symposium is the inaugural edition of a bi-annual symposium series organized jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC).

The symposium aims to address issues related to the fields of marketing and innovation. The plenary and concurrent sessions will feature thought leaders from both academia and industry. These sessions will contribute to a broad range of subjects such as: new marketing approaches, new methodologies, generation of innovations, study of market feasibility for innovations, go-to-market strategies for innovations and others.


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  • Plenary Sessions

    Plenary Session on Big Data – Chair Roland Rust

    Frans Muller, CEO Delhaize                                        Eric Bradlow, K.P Chao Professor & Vice Dean of
                                                                                              the Wharton school 

    Big_Data_-_Frans_Muller Big_Data_-_Eric_Bradlow

    Glen Urban, Chaired Professor of Marketing
    Science and Former dean Sloan School, MIT

    Plenary Session on Emerging Markets – Chair: Stefan Stremersch

    Yves Leterme, Adjunct Secretary General                       Rob Malcolm, Board of Directors and member
     of OECD and former prime minister Belgium                of Board Executive Committee AMA

    Emerging_Markets_-_Yves_Leterme  Emerging_Markets_-_Rob_Malcolm

    Nirmala Kumar, Member of Executive Committee
    at Tata Group


    Plenary Session on Sustainability – Chair: Jan Peter Balkenende

    Jagdish Sheth, Chair of Marketing in the 
    Goizueta Business School, Emory University


    Parallel Contributed Sessions

    Block 1 of Parallel Contributed Sessions

    Innovation in Marketing Mix Modeling – Chair: Dominique Hanssens

    Russel Winer, William H. Joyce Professor of           Dominique Hanssens, Bud Knapp Professor
    Marketing, New York University                                  Marketing University of California

    TB1_-_Russel_Winer  TB1_-_Dominique_Hanssens

    New Product/Service Design and Impact on Firm – Chair: P.K. Kannan

    Elie Ofek, T.J. Dermot Dunphy Professor of                Roland Rust, Distinguished Professor in
    Business Administration, Harvard University              Marketing, University of Maryland

    TB2_-_Elie_OFek  TB2_-_Roland_Rust

    Block 2 of Parallel Contributed Sessions

    Recent Breakthroughs in Marketing Science – Chair: Marnik Dekimpe

    Ellen Altenborg, Founding partner Linke Invest &       Lien Lamey, OP-Assistant Professor, Catholic
    Management. Øystein D. Fjeldstad, Professor, BI        University Leuven
    Norwegian Business School. Kenneth H. Wathne
    Professor, University of Stavanger

    TD3_-_Ellen_Altenborg__OEystein_D._Fjeldstad__Kenneth_H._Wathne  TD3_-_Lien_Lamey

    Innovation of Social Interactions – Chair: Renana Peres

    Christophe van den Bulte, Professor of Marketing         Renana Peres, Assistant Professor of Marketing
    University of Pennsylvania, The Wharton School             Hebrew University of Jerusalem.

    TD4_-_Christophe_Van_den_Bulte  TD4_-_Renana_Peres

    Block 3 of Parallel Contributed Sessions

    Creativity in Advertising – Chair: Maik Eisenbeiß

    Maarten J. Gijsenberg, Assistant Professor of
    Marketing, University of Groningen


    Innovations in Pricing – Chair: Oded Koenigsberg

    Marco Bettini, Assistant Professor of Marketing,
    University of London, London Business School


    Block 4 of Parallel Contributed Sessions

    Frontiers of Research on Global Innovation – Chair: Gerard J. Tellis

    Jaideep Prabhu, Jawaharlal Nehru Professor of 
    Indian Business & Enterprise, University of Cambridge


    Different and Emerging Approaches to Research in Marketing – Chair: Steven M. Shugan

    Peter P. Zubcsek, Assitant Professor, University
    of Florida


    Social Responsibility and Marketing – Chair: David Soberman

    David Soberman, Professor of Marketing, 
    University of Toronto


    Innovation Strategies: from R&D Investments to Branding – Chair: Hubert Gatignon

    Yi Xiang, Associate Professor of Marketing , China      Nathalie Fleck, Associate Professor at Thema,
    Europe International Business School                            University of Cergy-Pontoise. Hubert 
    , The Claude Janssen Chaired 
                                                                                                    Professor of Business Administration, INSEAD.
                                                                                                    Géraldine Michel, Professor, IAE Paris.

    WC4_-_Yi_Xiang  WC4_-_Nathalie_Fleck__Geraldine_Michel__Hubert_Gatignon

    Sebastiano A. Delre, Assistant Professor, Bocconi        Berend Wierenga, Professor Emeritus of 
    University                                                                               Marketing, Erasmus University Rotterdam