Prof. dr. Stefan Stremersch has published a book titled “How Winners Make Choices”. Low economic growth, strong competition, disruptive change expose companies to difficult dilemmas. Should companies give a discount in order to survive a crisis if that undermines the position of their brands? Should firms let short-term opportunities pass by in favor of your long-term strategy? Should firms focus more on their target markets or grow more aggressively outside their original niche? This book introduces organizations that win and explains how they do so. Numerous examples strengthen their ambitions to win.
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